Effective Date: 01, 01, 2026
At Essential Benefits (“Essential Benefits,” “we,” “our,” or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit https://essentialbenefits.group/, complete a form, respond to an advertisement, or otherwise interact with our services.
We are committed to handling personal information in accordance with applicable federal and state privacy laws and regulations, including, where applicable, laws related to health information, marketing communications, and consumer privacy.
Information We Collect
We may collect personal information directly from you, automatically through your use of our website, and from third-party platforms you use to contact us, such as Meta lead forms.
We may collect information when you:
- Fill out a contact or eligibility form
- Respond to one of our advertisements
- Speak with a representative
- Request information about in-home care or benefits support
- Submit documents or additional information
- Contact us by phone, email, text message, or website form
The information we collect may include:
- Full name
- Phone number
- Email address
- City and state
- Whether you are the patient, family member, or caregiver
- Information about the type of care or benefits support needed
- Preferred contact method
- Any additional information you choose to provide
- IP address
- Device, browser, and usage information collected through cookies or analytics tools
We only seek to collect information reasonably necessary for our business and service-related purposes.
How We Use Your Information
We may use your information to:
- Respond to your inquiries
- Review your request for care or benefits-related support
- Contact you about services, eligibility, or next steps
- Provide information about in-home care, Medicaid-related assistance, and related support services
- Improve our website, advertising, and user experience
- Maintain internal business records
- Comply with legal, regulatory, and operational requirements
If you provide your contact information, we may contact you by phone, email, or text message, subject to your consent and applicable law.
Health Information and HIPAA
Depending on the nature of your request, you may choose to provide information related to a health condition, care needs, or benefits eligibility.
Essential Benefits is committed to protecting personal and health-related information in accordance with applicable privacy and security requirements. If and to the extent we collect or handle Protected Health Information (“PHI”) subject to the Health Insurance Portability and Accountability Act (“HIPAA”), we will use appropriate administrative, technical, and physical safeguards to protect that information.
We may use or disclose health-related information:
- With your authorization
- To help coordinate requested services or support
- To service providers or partners assisting in care coordination or benefits-related support, where permitted
- As required by law, regulation, court order, or legal process
If your organization is not a HIPAA-covered entity or business associate in a specific context, HIPAA may not apply to all data collected through your website or advertising forms. You should have legal counsel confirm this section before publication.
Consent to Contact / TCPA
By submitting your information through our website, lead forms, or other communication channels, you consent to be contacted by Essential Benefits and/or its representatives by phone call, text message, and email regarding your inquiry, requested services, and related follow-up, subject to applicable law.
Where required by the Telephone Consumer Protection Act (“TCPA”) or similar laws, your submission constitutes your express written consent to receive these communications, including automated or prerecorded messages, at the phone number you provide. Consent is not a condition of purchasing any goods or services. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP, or unsubscribing
Cookies and Website Tracking
Our website may use cookies, pixels, analytics tools, and similar technologies to improve website performance, understand visitor behavior, and support advertising and remarketing efforts.
These tools may collect information such as:
- Pages visited
- Time spent on the site
- Device and browser type
- Referral source
- General geographic location based on IP address
- Ad engagement and conversion activity
You may control cookies through your browser settings. Disabling cookies may affect certain website functionality.
How We Share Information
We may share your information with trusted third parties as needed to operate our business and respond to your request, including:
- Service providers that help us operate our website and communications
- CRM, form, scheduling, analytics, and customer support platforms
- Advertising and lead generation platforms
- Professional advisors, compliance consultants, or legal counsel
- Government agencies or other parties where required by law
We do not sell your personal information to unaffiliated third parties for their independent direct marketing purposes.
If you use Meta Lead Ads or similar tools, confirm this statement is accurate under your ad-tech setup before publishing.
Data Security
We take reasonable administrative, technical, and physical safeguards to help protect personal information from unauthorized access, use, alteration, or disclosure.
These measures may include:
- Secure website forms
- Access controls and restricted account permissions
- Password protection and secure systems
- Vendor screening and platform security measures
- Internal processes designed to limit unnecessary access to personal data
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Data Security
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
The length of time we retain information may vary depending on the nature of the data and the reason it was collected.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
Children’s Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through our website. If we learn that we have collected such information without appropriate consent, we will take steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we do, we will post the updated version on this page and revise the Effective Date above.